Shop concept
02 31 61 21 21
  • en
    • fr

A WINE CELLAR IN YOUR IMAGE TO OPTIMIZE YOUR SALES

For more than 30 years, Shop Concept and Services has been a major player in the design of sales spaces in France and abroad.

Our turnkey solution ensures a timely project, a quality control and a complete management of the logistics until the installation of your furniture. Our vision is to make your project a success by ensuring service and flawless responsiveness.

The innovation, the flexibility and the complete management of your project make today Shop Concept & Services a leader in its field of activity.

Your dedicated contact
Caroline
contact
ContactCaroline
02 31 61 21 21
Business layout study
Study
Custom furniture manufacturing
Fabrication
Quality control for luxury fixtures
Quality Control
Delivery store layout
Delivery
Installation of commercial arrangement
Installation
after sales service - shop fitting
after sales service

THE CELLAR UNIVERSE IN IMAGES

FIND THE PERFECT LAYOUT FOR YOUR WINE CELLAR LAYOUT

Shop Concept & Services is a company whose job is to accompany you, if you are a wine merchant, in the layout of your sales area. It has made the wine cellar layout its area of ​​expertise, and offers wine cellars innovative design ideas.

AESTHETICALLY AND RESOLUTELY COMMERCIAL METHODS OF ARRANGEMENT

The wine cellar is a space, a store where the bottles of wine for sale are stored. In order to retain the attention of customers, this space must distinguish itself through two main aspects that are aesthetics, and the commercial side. It will be a matter of dividing things between a customer reception area and another space dedicated solely to bottles, which must be kept in good conditions. For either of these two spaces, aesthetics and ingenuity remain in place, as the arrangement of cellars is a job that requires meticulousness and a refined sense of beauty.

In order to achieve the desired result, these two spaces must be arranged separately, since they do not have the same purpose. For the shop that will serve as a customer reception area for example, it is recommended that it be sufficiently lighted, welcoming, warm, and enjoy a pleasant temperature. As for the cellar, the aesthetics is to be favored in the arrangement of the bottles, as long as it is important that the light be sifted and that the temperature here does not exceed 14 ° C.

In addition to these space management techniques, it is imperative to respect the horizontal storage of the bottles. However, in general, the development of the products sold requires that they be presented standing. It is in this that the expertise of a fitting company such as Shop Concept & Services will be very useful. With our experience in wine cellar design, we can offer you many options that allow you to combine optimal storage and efficient product development.

The need to strike a balance between the natural requirements of wine and liquor conservation, and the creation of a warm and original atmosphere, is a detail that only a professional of layout can grasp as it should: Shop Concept & Services has proven expertise. Depending on the targeted clientele, the products to highlight and the desired positioning, we offer wine merchants a space organization that will make your sales area attractive to visitors and customers.

AN ATMOSPHERE THAT ENCOURAGES PURCHASE

The main goal of a wine cellar layout remains to generate the desire to buy, so that the customer can take action. It is in this sense that all the ideas of cellar layout implemented by Shop Concept & Services are thought. To this end, we are working to offer wine merchants a storage environment that highlights the products and encourages the customer to purchase.

The creation of this atmosphere incorporates many factors such as the choice of materials, the play of light and colors, etc. Here, the combinations of shades are infinite. Between the wood and the warm tones that recall the origin and the terroir of the products, and a contrast between the colder tones, gray, the ideas of arrangement certainly do not miss.

The choice of materials is an essential criterion for the development of cellars. It is therefore important to choose the materials according to their appearance, but also their practicality. Wood has always had a special place in the decoration and layout of cellars. Its beneficial effects on the wine have passed the test of time successfully. It also offers many options. Thus, as a specialist in the development of cellars we can offer you to choose between walnut, cypress and mahogany. In addition, the qualities of stainless steel, which is particularly suitable for the decoration of cellars, should be mentioned, given its ability to reduce the level of air contamination. It also has the advantage of bringing to the storage space a modern atmosphere that will not fail to seduce your customers.

The choice of materials is an essential criterion for the development of cellars. It is therefore important to choose the materials according to their appearance, but also their practicality. Wood has always had a special place in the decoration and layout of cellars. Its beneficial effects on the wine have passed the test of time successfully. It also offers many options. Thus, as a specialist in the development of cellars we can offer you to choose between walnut, cypress and mahogany. In addition, the qualities of stainless steel, which is particularly suitable for the decoration of cellars, should be mentioned, given its ability to reduce the level of air contamination. It also has the advantage of bringing to the storage space a modern atmosphere that will not fail to seduce your customers.

AN ARRANGEMENT THAT FOLLOWS THE CRITERIA SPECIFIC TO ALCOHOLS

Alcohols in general and wines in particular, meet conservation criteria. Similarly, the layout of a winery and the various elements involved in merchandising must respect the criteria and principles of alcohol and wine conservation.

Indeed, since it is question of products with strong seasonality, it is necessary that the wines are preserved in provisions which can emphasize them according to the type of bottle, its capacity and its vintage, and especially according to the period. Our layout company has better control over the appropriate arrangements in this respect. For example, we will be able to pay attention to traffic between hot (high traffic) and cold (lower traffic) areas, thus offering an optimization of the space that can encourage your customers to buy.

To go further, Shop Concept & Services does not lose sight of the need for wine merchants to retain their customers. That’s why during the layout of your cellar, we think about the positioning of practical contact points in strategic locations of the shop. The idea of ​​this arrangement is to create a space where the customer and you, the wine merchant, can chat in a friendly atmosphere and share your personal wine experiences. Our company has a real know-how in this area and is at your disposal, while integrating your expectations with our design space concepts.